Well before the opening of the Masqhotel in La Rochelle (France), the owners gave us "carte blanche" for the creation of all projects related to the visual communication of the hotel... and beyond!
We have been inspired by a work of art - a wooden mask installed in the hotel's entrance - to define the name, the logo and the graphics for this contemporary and minimal establishment. All other projects will ensue: printed materials, inside/outside signage, website, special events' promotion...
Four years after the opening of the hotel, its image did not take a wrinkle and many customers remember its symbolic mask!